Why It’s Time for a Rebrand-Part 1
Whew! It has been such a whirlwind over the last several months but I am so excited to finally share all about our new look and some of the big changes here at Revitalize Physical Therapy! And I really want to take you behind the scenes for this one so I hope you enjoy it!
Why are we rebranding?
One of the biggest reasons for us to rebrand was to ensure that our visual brand was in alignment with our unique, holistic approach to women’s health. Our treatment process is fairly innovative so we wanted an updated logo and font suite that appeared more modern and fresh.
The old logo was created when we first started out and we were treating men, women, pelvic health, orthopedic injuries and sports injuries. Over the years, we have really niched down into women’s health and wanted something more updated to showcase that.
Consolidating to One Central Location
In addition, we know that so many of our clients are busy women with limited time so we really wanted to make their experience with us the most “bang for your buck” type of treatment. In order to do that, we created one central location with full access to all of our amenities and service offerings.
This strategic change allows us to focus our resources to ensure you receive the highest quality of care with greater efficiency and personalization.
Our Main Goal - Changing Women’s Healthcare
This business has grown with one main goal in mind - change women’s healthcare. After seeing so many women receive subpar care or get passed around between various different providers because no one could address all of the issues, we set out on a mission to do it differently. This is why your care here includes work on stress, hormones, exercise, nutrition and so much more! And we’ve only felt stronger about this as the years have gone on because women truly deserve it!
To continue with our mission, we are also bringing in additional services (like maybe something related to stress management…) to help you get better, faster without spending hours at home doing exercises or stress management techniques (because who has time for all of that?!?). Utilizing different treatments to address all aspects of the issue not only provides longer lasting results, but also ensures we are getting to the root of the issue
The Benefits For You:
Better quality: With centralized resources, we are able to provide the highest quality of care with greater use of your time.
Truly a personalized approach: Our unique, holistic approach is tailored specifically to your needs with various necessary treatments integrated together into one plan.
Unified experience: From your first visit to ongoing support throughout your plan of care, your experience will be seamless and consistent. You’ll know that this is the place for you!
Behind The Scenes of the New Look:
So if you’ve been scrolling down to this point, the summary is that our changes are to provide a better experience and better results to our clients. Our goal remains the same to change women’s healthcare and do better! And now we can share some of the fun, creative parts of this process with you.
For starters, we worked with Bayview Printing to design the new logo. What made it a bit difficult is that we wanted something that would bring the multiple “arms” of our business together between Revitalize Physical Therapy, RevitaWell Supplements, and the Revitalize Birth Academy, but allow them to also have their own identity too. After lots of options and revisions, we are so happy with how they turned out!
Then we started to tackle our print materials with the goal of elevating the look to something more modern and appealing to women (without being overly feminine since that’s not our vibe). These are actually all ordered and should be here soon!
Next up was ordering and installing new signs! Our road sign will be installed within the next 1-2 weeks but the office signage looks great and we gave the space a bit of a refresh as well.
The last (and maybe most challenging) part has been updating all of our digital materials such as social media and our website. Abby Park Photography took all new photos to go with our new brand aesthetic and that showcases all the various amenities we offer here beyond physical therapy. They turned out great and we can’t stop scrolling through them! The website is still a work in progress and will be in Part 2 of this series but we are finally ready to share the finished product out in the social media world!
Stay tuned for Part 2 where we will show you all of our elements together!